As a HORECA (Hotels, Restaurants, and Cafes) business owner, the outdoor seating area plays a vital role in attracting customers and creating a welcoming ambience. One aspect that significantly impacts the success of your outdoor space is the quality and condition of your outdoor furniture. This article will explore the top five reasons you should consider changing your outdoor furniture. From enhancing customer experience and improving safety to keeping up with design trends and maintaining a competitive edge, upgrading your outdoor furniture can bring numerous benefits to your HORECA business. So, let’s delve into the key reasons why it’s time to give your outdoor furniture a refreshing makeover.
– Comfortable seating: Looking from a short-term perspective, providing comfortable seating will make your guests stay longer and you may take that as something negative due to the lower rotation rate, however, it is frankly the complete opposite. Teaching clients to make reservations and bookings in advance is much easier than convincing people to come back and bring more clients for you.
1. Enhance Customer Experience and Comfort:
Customers value, comfort, looks and the environment they spend time in. Providing these qualities through seating is essential to keep clients and attract new business. Worn-out and outdated furniture can compromise people coming back to your HORECA business and often choosing another option even if it is the more expensive option.
– Ergonomic design: Well-designed furniture promotes proper posture, reduces discomfort and keeps customers relaxed and engaged, allowing you to become efficient.
– Cushions and upholstery: How much cushions and upholstery can create a luxurious and comfortable seating experience is incredible. Cushions can change the feel of your entire business, giving you a new fresh feeling in your outdoor environment.
2. Upgrade Aesthetics and Attractiveness:
– Visual appeal: When walking down a strip of restaurants and bars, or when choosing a hotel, what is the first thing that you pay attention to, how does it look? Yes, the price is important, but for most people how you feel in an environment is more important than the small difference in price tag.
People will always consider quality and comfort above everything else, and this is no different in the HORECA market. Picking the right furniture with the right quality will ensure you will get more of the right clients.
– Design trends: Here I list some of the current design trends in outdoor furniture in the HORECA market located in the southern park of Europe;
- Minimalist and Contemporary: Clean lines, sleek silhouettes, and minimalist designs have been quite popular. Southern European outdoor furniture often reflects a modern and contemporary aesthetic, with a focus on simplicity and functionality.
- Natural Materials: Southern Europe’s outdoor spaces often celebrate the region’s natural beauty. Therefore, outdoor furniture designs incorporate natural materials like teak, rattan, wicker, and reclaimed wood. These materials bring warmth, texture, and a sense of organic beauty to the outdoor setting.
- Neutral Colour Palette: Neutral colour palettes, such as shades of grey, beige, and white, are frequently used in outdoor furniture design. These colours create a serene and timeless look while blending harmoniously with the surroundings.
- Versatility and Modularity: Outdoor furniture that offers flexibility and modularity has gained popularity. Modular seating arrangements and multifunctional pieces allow users to customize their outdoor spaces to suit various occasions and preferences.
- Outdoor Living Rooms: There is a growing trend of creating outdoor living spaces that resemble indoor living rooms. This involves incorporating comfortable sofas, armchairs, coffee tables, and even outdoor rugs to create a cosy and inviting atmosphere.
- Sustainable and Eco-Friendly Design: Environmental consciousness and sustainability are important considerations in contemporary design. Outdoor furniture made from recycled materials, eco-friendly fabrics, and responsibly sourced wood is highly sought after.
- Outdoor Dining Experiences: Southern European culture places great emphasis on outdoor dining and entertaining. Therefore, outdoor dining sets, including dining tables, chairs, and benches, are designed to provide comfort and style for al fresco dining experiences.
- Statement Lighting: Unique and eye-catching lighting fixtures are used to enhance outdoor spaces during the evening hours. Hanging pendant lights, lanterns, and string lights can create an enchanting ambience.
– Branding and identity: This takes time and persistence, however, if you are ever thinking of becoming something more than just a local street bar then building brand recognition and company identity is something you need to take into consideration.
- Consistency in Branding: Your outdoor furniture is an extension of your brand and contributes to the overall image and perception of your business. By updating it to align with your brand’s visual identity, including colours, materials, and design elements, you create a consistent and cohesive branding experience. This consistency helps reinforce your brand identity in the minds of your customers and builds recognition and loyalty.
- Creating an Inviting Atmosphere: Outdoor furniture plays a crucial role in creating a welcoming and inviting atmosphere for your guests. Updating your furniture allows you to choose pieces that reflect your business values and desired ambience. For example, if your brand focuses on a modern and upscale experience, you can select sleek and contemporary furniture. Alternatively, if your brand promotes a cosy and rustic feel, you can opt for natural materials and warm colours. The furniture sets the tone for the entire outdoor space and helps create a memorable experience for your customers.
- Enhancing Comfort and Functionality: Upgrading your outdoor furniture allows you to prioritize comfort and functionality. Providing comfortable seating options, ergonomic designs, and suitable furniture arrangements enhances the overall customer experience. It shows that you value your guests’ comfort and well-being, reinforcing your business’s commitment to providing exceptional service.
- Differentiation and Unique Selling Proposition (USP): In a competitive market like HORECA, having distinctive and well-designed outdoor furniture can set you apart from your competitors. Upgrading your furniture to reflect your business values and identity helps create a unique selling proposition. It demonstrates attention to detail, quality, and a commitment to delivering a memorable experience, giving potential customers a compelling reason to choose your establishment over others.
- Reflecting Business Values and Identity: Your outdoor furniture can be a visual representation of your business values and identity. For example, if sustainability is an important value for your brand, you can choose furniture made from eco-friendly materials or opt for designs that promote recyclability. If your business prides itself on embracing local culture, you can incorporate furniture that reflects regional or traditional elements. By aligning your furniture choices with your business values, you communicate your identity to customers and create a cohesive brand narrative.
3. Ensure Durability and Longevity :
Firstly, the significance of durable materials for outdoor furniture cannot be overstated. Outdoor furniture is exposed to various environmental elements, including sunlight, rain, wind, and temperature fluctuations. These factors can take a toll on furniture over time, leading to wear and tear, fading, warping, or even structural damage.
Regular use and heavy traffic further contribute to the challenges faced by outdoor furniture. HORECA establishments typically experience high footfall, with guests constantly utilizing the outdoor seating areas. This increased usage intensifies the strain on the furniture, making durability a critical aspect to consider.
To ensure long-term functionality, weather-resistant and robust materials are paramount. High-quality materials such as aluminium, stainless steel, teak, synthetic wicker, and certain types of plastics are commonly used in outdoor furniture construction. These materials are specifically chosen for their ability to withstand adverse weather conditions and heavy use.
Aluminum, for instance, is lightweight, rust-resistant, and requires minimal maintenance, making it a popular choice for outdoor furniture frames. Stainless steel offers excellent durability and strength while being highly resistant to corrosion. Teak is a hardwood known for its natural oils and resistance to decay, making it an ideal option for outdoor furniture that can withstand long-term exposure to weather.
Synthetic wicker, made from materials like polyethene, is designed to mimic the appearance of natural wicker while being highly resistant to UV rays, moisture, and fading. It provides a long-lasting and low-maintenance alternative to traditional wicker.
By investing in outdoor furniture made from weather-resistant and robust materials, HORECA establishments can ensure the longevity and functionality of their outdoor seating areas. The furniture will be able to withstand the rigours of daily use, heavy traffic, and exposure to different weather conditions, thereby reducing the need for frequent replacements and repairs.
Speaking of maintenance requirements, ageing furniture often demands extensive upkeep and repairs. Traditional materials like untreated wood or iron may require regular sealing, staining, or painting to protect them from moisture, sunlight, and pests. This maintenance routine can be time-consuming, labor-intensive, and costly for HORECA businesses.
However, newer furniture options are designed with low maintenance requirements, providing a practical and cost-effective solution. For example, furniture made from aluminum or stainless steel frames with powder-coated finishes can resist corrosion and require only occasional cleaning with mild soap and water. Teak furniture, when left untreated, naturally weathers to an attractive silver-grey patina, eliminating the need for regular staining or sealing.
Furthermore, synthetic wicker and certain plastics are specifically engineered to be resistant to fading, cracking, and other forms of deterioration caused by prolonged exposure to the elements. These materials can be easily cleaned with a gentle detergent and water, minimizing the time and effort needed for maintenance.
By opting for furniture with low maintenance requirements, HORECA companies can save valuable time and resources in the long run. This allows them to focus on other aspects of their business while ensuring that their outdoor spaces remain aesthetically pleasing and functional for guests.
4. Safety and Compliance:
The structural integrity of outdoor furniture directly impacts the prevention of accidents and injuries. Worn-out or damaged furniture can pose various risks to customers and employees alike. For instance, unstable chairs or tables may collapse unexpectedly, leading to falls and injuries. Loose screws or broken components can cause cuts or entrapment hazards. Additionally, weakened or improperly balanced furniture may tip over, causing harm to individuals in its vicinity.
To prevent such incidents, HORECA businesses should prioritize regular inspections and maintenance of outdoor furniture. This includes checking for loose joints, broken parts, or signs of structural weakness. Furniture that shows signs of significant wear and tear or damage should be promptly repaired or replaced to ensure the safety of everyone using the outdoor spaces.
In addition to maintaining structural integrity, HORECA businesses must comply with specific safety regulations or standards regarding outdoor furniture. Depending on the region and jurisdiction, there may be regulations in place to ensure the safety of customers and employees in public spaces.
For example, some regulations may specify the maximum weight capacity for seating furniture, the use of non-toxic materials, or the stability requirements for outdoor tables and chairs. Adhering to these regulations is crucial for maintaining a safe environment for all and avoiding potential legal issues. Compliance with safety standards also demonstrates a commitment to the well-being of customers and employees, fostering trust and confidence in the HORECA establishment.
Furthermore, businesses operating in HORECA should consider industry-specific regulations or guidelines that address safety concerns related to outdoor furniture. These guidelines often cover aspects such as spacing requirements between furniture, accessibility for individuals with disabilities, and fire safety precautions. Adhering to these regulations not only ensures the safety of customers and employees but also contributes to the overall professionalism and credibility of the establishment.
Regular inspections, maintenance, and documentation of safety checks are essential practices to uphold compliance with safety regulations. HORECA businesses should keep records of maintenance activities, repairs, and replacements to demonstrate their commitment to maintaining a safe environment.
Additionally, training employees on recognizing and reporting any issues with outdoor furniture is crucial. Staff members should be aware of the potential hazards posed by damaged or unstable furniture and should be encouraged to report any concerns promptly. This proactive approach to safety fosters a culture of vigilance and ensures that potential risks are addressed in a timely manner.
In conclusion, ensuring the structural integrity of outdoor furniture in HORECA businesses is vital for preventing accidents and injuries. Worn-out or damaged furniture can pose risks to both customers and employees, emphasizing the need for regular inspections and maintenance. Compliance with safety regulations and standards specific to outdoor furniture is essential to maintain a safe environment for all. By prioritizing safety and adhering to these guidelines, HORECA establishments can create a welcoming and secure outdoor space, promoting the well-being of their guests and employees.
5. Stay Competitive in the Market:
Distinctive outdoor furniture can become a talking point among customers, sparking interest and curiosity. When the furniture is visually appealing, comfortable, and aligned with the overall brand image, it enhances the overall experience for guests. They are more likely to remember and share their positive experiences with others, both online and through word-of-mouth.
In today’s digital age, online reputation and customer reviews play a significant role in attracting new customers. When HORECA businesses provide a pleasant and comfortable outdoor seating experience through updated furniture, customers are more inclined to leave positive reviews and recommendations. These reviews serve as social proof and can influence potential customers’ decision-making process.
Positive reviews not only help to build trust and credibility but also improve the online visibility of the business. Search engines and review platforms prioritize businesses with higher ratings and positive feedback. This increased visibility can attract new customers who are searching for outdoor dining options in the area.
Social media platforms also play a vital role in spreading the word about HORECA establishments. Customers often share their experiences, including photos, on platforms like Instagram, Facebook, and Twitter. Eye-catching and well-designed outdoor furniture can become an Instagrammable spot, encouraging customers to share their pictures and tag the business. This user-generated content acts as free promotion, reaching a wider audience and potentially attracting new customers.
Furthermore, customers are more likely to engage with and follow establishments that have aesthetically pleasing outdoor spaces. By regularly updating and maintaining outdoor furniture, HORECA businesses can create an inviting and Instagram-worthy atmosphere that encourages social media interaction and engagement.
In addition to positive reviews and social media impact, a well-designed and comfortable outdoor seating area can lead to repeat business and customer loyalty. When customers have an enjoyable experience dining or relaxing in the outdoor space, they are more likely to return. The ambiance, comfort, and unique character of the furniture contribute to creating memorable experiences that customers seek to replicate.
Differentiation through updated outdoor furniture also extends to the overall brand image. It showcases a commitment to quality, attention to detail, and a desire to provide exceptional experiences for guests. Customers appreciate the efforts made to create a welcoming and comfortable environment, and this positive perception can strengthen their loyalty to the business.
Conclusion:
Upgrading your outdoor furniture in the HORECA industry is not just a matter of aesthetics; it is an investment in customer experience, safety, and the overall success of your business. By enhancing comfort, improving aesthetics, ensuring durability, prioritizing safety, and staying competitive in the market, you can create an outdoor space that leaves a lasting impression on your customers and sets you apart from the competition. Consider the unique needs and preferences of your business when selecting new outdoor furniture, keeping in mind factors such as comfort, design trends, durability, safety, and your brand identity.
Investing in high-quality outdoor furniture benefits your customers and contributes to the long-term success and profitability of your HORECA business. By creating a welcoming and visually appealing outdoor space, you create an environment that encourages customers to linger, enjoy their meals or drinks, and ultimately increase their spending.
Regularly evaluating and updating your outdoor furniture ensures that you stay relevant and meet the evolving needs and expectations of your target market. It demonstrates your commitment to providing exceptional customer experiences and maintaining a safe and comfortable environment for everyone.
Remember, outdoor furniture is not just a functional element but also an opportunity to showcase your brand identity and create a unique atmosphere that differentiates your business. Take the time to research the latest design trends, explore different materials, and select furniture that aligns with your overall branding strategy.
So, whether it’s replacing worn-out chairs, updating faded cushions, or completely revamping your outdoor seating area, consider the five reasons discussed in this guide. Embrace the opportunity to enhance customer experience, improve aesthetics, ensure durability, prioritize safety, and stay competitive in the HORECA market.
